November 11, 2025
30
How Righteous Felon approaches holiday campaigns to drive both first and repeat purchases
Insights from Iamota on improving the ecommerce experience for long-term loyalty
Expert retention strategies to build strong post-purchase relationships
Actionable takeaways from the real-world experiences shared in this live discussion

Monica Fredericksdorf
Marketing Manager @ Righteous Felon

Nicole Hutchinson
Senior Strategist @ Iamota

Shannon O'Boyle
Head of Marketing @ Relay Commerce

.png)
.png)
Rory Jeffries
Relo


.png)
Webinar
November 11, 2025
11 a.m. EST | 4 p.m. GMT | 5 p.m. CET
Tired of “experts” telling you how to run your campaigns without ever walking in your shoes? Us too.
That’s why we created DTC Playmaker Live, a webinar series that goes behind the scenes with top DTC brands, agency experts, and our own retention team. You’ll get the real stories, strategies, and lessons from the people driving results day to day, not just talking about them.
For our first episode, we’re joined by Righteous Felon, the beloved jerky brand that’s turned gifting season into a growth engine for loyal customers. We’ll dive into how they craft holiday offers that spark repeat purchases and lasting brand love.
Plus, we’ll be joined by Iamota, who’ll share expert insights on optimizing the ecommerce experience, and our retention rep, who’ll break down what it takes to keep those new customers coming back for order #2 and beyond.
How Righteous Felon approaches holiday campaigns to drive both first and repeat purchases
Insights from Iamota on improving the ecommerce experience for long-term loyalty
Expert retention strategies to build strong post-purchase relationships
Actionable takeaways from the real-world experiences shared in this live discussion

Monica Fredericksdorf
Marketing Manager @ Righteous Felon

Nicole Hutchinson
Senior Strategist @ Iamota

Shannon O'Boyle
Head of Marketing @ Relay Commerce
.jpg)



