DTC Competitive Benchmark Tool

Analyse key direct-to-consumer metrics such as churn rate, lifetime value and average order values.

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10m+

eCom
order data

4

Industries
analyzed

5

Key
benchmarks
In collaboration With

With our tool, discover:

01

Lifetime value

The difference between significant growth and stagnation. See how you stack up against your rivals.

02

Churn rate

It costs 7x more to acquire a new customer than to work with what you’ve got. We’ve calculated the average customer churn rate across a range of industries.

03

Average order value

Find out how much money the average customer spends on DTC orders and learn how you stack up against your rivals.

04

Time between orders

How long do customers take to place another order? Find out with our precise time between orders data.

05

Average number of orders

Discover how many orders the average customer makes with benchmarks across key DTC industries including health & wellness and food.

Discover how you stack up against the competition.