DTC Competitive Benchmark Tool
Analyse key direct-to-consumer metrics such as churn rate, lifetime value and average order values.
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- eComorder data
- 10m+
- Industriesanalyzed
- 4
- Keybenchmarks
- 5

In collaboration With
With our tool, discover:
- 01
Lifetime value
The difference between significant growth and stagnation. See how you stack up against your rivals.
- 02
Churn rate
It costs 7x more to acquire a new customer than to work with what you’ve got. We’ve calculated the average customer churn rate across a range of industries.
- 03
Average order value
Find out how much money the average customer spends on DTC orders and learn how you stack up against your rivals.
- 04
Time between orders
How long do customers take to place another order? Find out with our precise time between orders data.
- 05
Average number of orders
Discover how many orders the average customer makes with benchmarks across key DTC industries including health & wellness and food.
