DTC Competitive Benchmarking Tool

We’ve analysed data across thousands of DTC brands so you can find out how you stack up against the competition. From churn rate to lifetime value, discover key benchmarking metrics and build a more resilient brand.

Lifetime value

The lifetime value of a customer is the difference between significant growth and stagnation. See how you stack up against your rivals.

Churn rate

It costs 7x more to acquire a new customer than to work with what you’ve got. We’ve calculated the average customer churn rate across a range of industries.

Average order value

Find out how much money the average customer spends on DTC orders and learn how you stack up against your rivals.

Time between orders

How long do customers take to place another order? Find out with our precise time between orders data.

Average number of orders

Discover how many orders the average customer makes with benchmarks across key DTC industries including health & wellness and food.

Relo makes it easy for customers to buy again, try a subscription and stay on subscription.

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