Checked Out Ep. 6: Why merchants are giving subscription refunds away for free

Key Takeaways

• A 100% satisfaction guarantee, funded as a percentage of subtotal, is driving 70%+ opt-in for brands like First Day, and it doesn't cost the merchant anything since customers fund it themselves.
• Personalization is moving from campaigns into flows. Relo's Omniblock update means every automated email, not just one-off campaigns, can dynamically show reorder, cross-sell, or subscription upgrade content based on where a customer is in their journey.
• The cancellation flow is getting a branded upgrade. Rich media and founder video at cancellation are being tested to get better churn-reason data and a softer offboarding experience.

Featured speakers

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  Shannon O'Boyle

  Relay Commerce

• 

  Harry Willis

  Relo/Smartrr

• 

  Eric Autry

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