Equilibria: Subscription Retention in a Regulated Category

Key Takeaways

• Equilibria drives 80% of its revenue from subscriptions by pairing every customer with a personal specialist, not by discounting.
• A single phone consultation makes members stay four times longer than members who only engage by chat or email.
• Losing access to typical paid-ad claims pushed Equilibria to build one of its strongest growth channels: influencer partnerships.

Featured speakers

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  Coco Meers

  CEO & Co-founder @ Equilibria

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  Olivia Ragni

  Growth Marketing @ Relay Commerce

Partners