Gigawatt Coffee Roasters: How they Converts One-Time Buyers Into Repeat Customers

Key Takeaways

• Live events are a customer acquisition channel, not a brand play. Gigawatt runs 250+ events a year and treats every farmers market, pop-up, and craft fair as a structured pipeline that converts in-person buyers into online subscribers. The cost per acquisition beats paid channels every time.
• A two-person team can operate like a much bigger one. Jen and Eliot built LLM-powered SOPs that let them manage content, workflows, and customer comms without adding headcount, creating the systems they need to step away as the business grows.
• Subscriptions only work if customers can manage themselves. Gigawatt uses Smartrr to give subscribers full control over swaps, pauses, and additions without ever contacting support. For a lean team running 250 events a year, that operational simplicity is the whole game.

Featured speakers

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  Shannon O'Boyle

  Head of Marketing @ Relay

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  Jennifer Colman

  Co-Founder @ Gigawatt Coffee Roasters

Partners