Gold standard tech stack for subscription brands

Part 1

Part 2

Key Takeaways

• 2025 Subscription Tech Stack Integration - Choose subscription tools that seamlessly integrate with Klaviyo, SMS platforms, and loyalty apps to boost customer retention. “You need to look at how the tech platforms interact with each other.”
• AI-Powered Customer Segmentation- Leverage AI prompts in CDPs for hyper-targeted segmentation. Track lifetime product revenue vs. lifetime customer value—when they converge, “you have a subscription product and you're leaving money on the table.”
• Direct Mail for Subscription Recovery - Reach unresponsive customers through direct mail platforms like Paper Run. It’s “far harder to ignore than your classic email” and effective for recovering churned subscribers and abandoned carts.
• Unified Analytics for Subscription Brands - Use tools like Peel Insights to unify Shopify, subscription, and Klaviyo data into a single dashboard. This is key for spotting growth opportunities and maximizing customer lifetime value.

Featured speakers

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  Rory Jeffries

  Relo

• 

  Harry Willis

  Relo

• 

  Matt Gottron

  Dataships

• 

  Casey Colligan

  Smartrr

• 

  Nihar Kulkarni

  Roswell Studios

Partners