SMS mastery for DTC subscription brands

Key Takeaways

• SMS Marketing Compliance - Proper opt-ins are non-negotiable. "You don't bypass compliance" - ensure customers explicitly opt-in to SMS marketing campaigns
• SMS vs Email Marketing - SMS marketing isn't email. Keep SMS messages short, targeted, with clear CTAs. Avoid long copy and excessive emojis for better SMS engagement
• SMS Personalization Strategy - Personalize SMS marketing flows with real-time browsing behavior and product interactions, not just purchase history data
• SMS for Subscription Growth - Send SMS replenishment reminders when customers are most likely to reorder for 5-7x higher customer lifetime value"

Featured speakers

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  Rory Jeffries

  Relo

• 

  Harry Willis

  Relo

• 

  Jamie Watkins

  Underground Ecom

• 

  Casey Colligan

  Smartrr

• 

  Edward Upton

  Littledata

Partners