DTC Competitive Benchmarking Tool
We’ve analysed data across thousands of DTC brands so you can find out how you stack up against the competition. From churn rate to lifetime value, discover key benchmarking metrics and build a more resilient brand.
Brought to you by Relo
Relo is a repeat revenue platform that makes it easy for customers to order again, try a subscription and stay on subscription.
Start a 30-day free trialLifetime value
The lifetime value of a customer is the difference between significant growth and stagnation. See how you stack up against your rivals.
Churn rate
It costs 7x more to acquire a new customer than to work with what you’ve got. We’ve calculated the average customer churn rate across a range of industries.
Average order value
Find out how much money the average customer spends on DTC orders and learn how you stack up against your rivals.
Time between orders
How long do customers take to place another order? Find out with our precise time between orders data.
Average number of orders
Discover how many orders the average customer makes with benchmarks across key DTC industries including health & wellness and food.
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