Diet Smoke is a Florida-based cannabis company specialising in hemp-derived THC and CBD products. Founded by a close-knit group of friends with deep expertise in THC, the company is dedicated to delivering premium, lab-tested products that are 100% federally legal and require no prescription. Their offerings include a variety of gummies, vapes, pre-rolls, drinks, and mushroom products, all designed to provide a perfectly balanced buzz.
With over 100,000 satisfied customers, Diet Smoke has quickly established itself as one of the leading hemp-derivative brands. Their commitment to quality and customer satisfaction is evident in their 100% lifetime happiness guarantee and discreet, fast delivery service.
Diet Smoke’s broad range of CBD products — from gummies and vapes to pre-rolls and mushroom supplements — has become a regular feature of their customers’ daily lives. Yet, the complicated consumption habits associated with cannabis products bring both an exciting opportunity and a challenge: helping existing customers discover more of what Diet Smoke has to offer.
Their first cross-sell approach used a blanket 30-day post-purchase flow through Klaviyo, based on limited data insights. While the team managed to make it work manually, feeding real-time data into Klaviyo required heavy initial setup and constant monthly fine-tuning. It ultimately fell short for two main reasons:
Zachary Wolfson, Co-founder, Diet Smoke, commented on the problems faced before Relo.
"With a ride range of SKUs and consumption rates, it's hard to predict the most relevant cross-sells for customers, and even harder to predict date they might be most interested in trying something new. Even if we can work this out roughly, getting that information into Klaviyo in real time requires considerable setup time and monthly tweaking."
Diet Smoke made the most of Relo’s standout features to help customers discover more of their product range, doing so in two main ways:
They connected Relo to their Shopify store, enabling them to automatically generate personalised predictions around when a customer might be ready to try something new and which CBD product could be the right fit. These predictions were tailored to each customer, factoring in previous purchases, order frequency, and other relevant behavioural data.
“Relo's 'Cross Sell' predictive analytics has helped us break down our Shopify customer and product data so we can tailor our Cross Sell Flow emails to be sent to each customer, suggesting the right product on the right day. This provides a great customer experience, increased cross-sell rate, and average order value.”
Zachary Wolfson, Co-founder, Diet Smoke
Here's a sample of Diet Smoke’s customer predictions. In just minutes, they had a precise list of who to target, when, and with which product.
Relo then automatically pushed those predictions directly with Diet Smoke’s Klaviyo cross-sell flow, making them actionable immediately and generating revenue straight away.
“I found the Relo team proactive with suggestions, quick to respond, and keen to ensure we were happy with email build and display. For example, they implemented a solution to display discounted or crossed-out product prices when an email discount was offered. They also made practical suggestions like making it a three-email flow (rather than two), and testing the discount positioning within the flow.”
Zachary Wolfson, Co-founder, Diet Smoke
Working closely with the Relo team, Titan Marketing (the Shopify Retention Agency) set up the flows and fully utilized Relo’s cross-sell predictions. This helped Diet Smoke build stronger relationships with their customers, increasing lifetime value by encouraging occasional buyers to return with truly personalised recommendations.
Through this partnership, Titan Marketing not only drove revenue growth but also gained valuable customer insights to strengthen Diet Smoke’s retention strategy further.
Here’s an example of how Titan Marketing used Relo’s cross-sell predictions to set up a simple flow quickly. Each product recommendation is tailored to the individual customer, as you can see on the right-hand side of the Klaviyo preview. In this case, Relo identified that, based on Charles’s past orders, he might be keen to try the Mango Gummies.
Lastly, Diet Smoke added Relo’s Magic Cart to make purchasing even easier for their customers. Magic Cart is a beautifully simple, mobile-first landing page, personalised for every shopper. It’s designed to remove all the usual friction and make reordering effortless. Magic Cart is:
"Relo was a no-brainer for Diet Smoke. With a large SKU range, a subscription program, and amazing products, the fit was obvious. Working with Harry and the Relo team has been nothing short of exceptional - they're kind, collaborative, and highly knowledgeable. We've seen clear revenue increases for clients and a significant boost in the subscription program. We’re excited to keep growing this partnership and couldn’t recommend Relo more."
Billy Chivers, CEO, Titan Marketing
In just one month of using Relo, the results were clear. Diet Smoke added a brand new, top-performing repeat revenue stream to their Klaviyo setup, achieving a 40.2% boost in cross-sells and a 16.9x return on investment.
These changes helped Diet Smoke boost their repeat revenue and enhance the overall performance of their Klaviyo setup. More than just stronger returns, they’ve also been able to showcase a wider range of products to their customers, creating fresh opportunities for discovery and future growth.
