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Vanessa Megan is an Australian skincare brand founded by Vanessa Gray Lyndon in 2001. Inspired by a friend's advice - "You should never put anything on your skin you wouldn't eat" - Vanessa embarked on a journey to create natural, effective skincare products free from synthetic ingredients. Her commitment to clean beauty led to the development of Vanessa Megan Naturaceutical Skincare, a range that combines the power of nature with scientific research to deliver results-driven formulations.
Over the years, the brand has expanded its offerings to include products tailored for various skin concerns. Vanessa Megan's dedication to transparency, education, and sustainability has earned it a reputation as a pioneer in the natural skincare industry, with products crafted using certified organic ingredients and a focus on empowering individuals to make informed choices about their skin health.
Vanessa Megan’s award-winning natural skincare products - from face oils and serums to body tools and perfumes - are loved by customers for their clean ingredients and real results. But creating personalised journeys that introduce customers to complementary products at the right moment was easier said than done.
The brand's early cross-sell strategy relied on generic email campaigns sent to broad audiences. Without the ability to use real customer data, they missed out on key moments to recommend helpful product pairings, such as their Body Sculpt Cup with Bio Omega Oil or their natural perfumes with skincare purchases. This approach presented two major challenges:
Belle Johnson, Chief Marketing Officer, Vanessa Megan, commented on the problems faced before Relo.
"Before using Relo, our main challenge was reaching the right customers with genuinely relevant product recommendations at the right time. Our previous approach to cross-sell relied heavily on generic email campaigns, which often felt impersonal and led to lower engagement rates. We struggled to leverage our customer data in a way that could create tailored suggestions based on individual purchase history and preferences. As a result, opportunities to introduce customers to complementary products, like pairing our Body Sculpt Cup with Bio Omega Oil, or recommending our natural perfumes alongside skincare purchases, were often missed. We knew we needed a smarter, more automated solution to help us maximise these moments without overwhelming our team."
The team at Vanessa Megan wanted to offer more value to their customers. They used Relo to introduce customers to more of their thoughtful, science-backed product range, with minimal effort from their team. They did this in two key ways:
After connecting Relo to their Shopify store, the Vanessa Megan team saw an immediate difference. Customers who had purchased from specific ranges, such as Metamorphosis, were now receiving relevant suggestions, including menopause-supporting care products or complementary spa treatments. This automated approach saved their team time and increased engagement and sales compared to the manual emails they sent before.
“Relo has enabled us to send highly targeted, personalised cross-sell emails that actually resonate with our customers. The AI analyses each customer’s journey, purchase history, and preferences, then automatically recommends related products in a way that feels thoughtful and relevant. For example, customers who buy from our Metamorphosis range are now introduced to our menopause-supporting body and intimate care products, while skincare buyers receive suggestions for matching perfumes or spa treatments. The entire process is automated through Relo’s system, which means we can scale our cross-sell strategy without adding extra workload for our marketing team. We’ve seen a noticeable uplift in both engagement and conversion rates from these emails compared to our previous manual campaigns.”
Belle Johnson, Chief Marketing Officer, Vanessa Megan
Here’s a look at Vanessa Megan’s customer predictions. In just a few minutes, they knew exactly who to reach out to, when to do it, and which product to recommend.
As soon as Relo made the predictions, it pushed the product suggestions to Vanessa Megan’s Klaviyo flow in real time, so they could start making money from those insights right away.
“What stands out most is how easy Relo is to use and how quickly it delivers results. The setup was straightforward, and the ongoing management is almost hands-off. Relo’s automation means we can trust it to do the heavy lifting in the background. The recommendations feel tailored and on-brand, which is important for maintaining customer trust in our natural, holistic philosophy. We also value the transparency of Relo’s reporting. It’s clear how the cross-sell emails are performing, and the insights help us refine our broader marketing strategy. Finally, their support team has been responsive and genuinely interested in helping us succeed, which makes them a great partner for our business.”
Belle Johnson, Chief Marketing Officer, Vanessa Megan
Here’s how the Vanessa Megan team used Relo to set up a quick and effective cross-sell email. Each recommendation is personalised based on what the customer has bought before. In this example, Relo saw that Fiona had shown interest in certain products and suggested the Monarch mood-enhancing perfume just for her. You can see the personalised suggestion in the Klaviyo preview on the right.
To make the shopping experience smoother, Vanessa Megan started using Relo’s Magic Cart. It’s a fast, mobile-first page built for easy reordering. Each shopper sees their own personalised version, so they can come back and buy again without any hassle. Magic Cart includes:
Vanessa Megan saw results fast. Within a month of using Relo, they added a new top-performing revenue stream through Klaviyo, increased cross-sells, and achieved a 25.5x return on investment (ROI).
These changes helped Vanessa Megan grow their repeat revenue and maximize the benefits from the Klaviyo cross-sell flow. They’re not just seeing better results, they’re also showing customers more of their product range, opening up new chances for discovery and long-term growth.
