BFCM prep - Is your subscription program ready?

Key Takeaways

• Don’t Reinvent the Wheel on BFCM – Stick to strategies you’ve tested all year rather than chasing short-term wins. “The worst mistake brands make is throwing away their strategy just because it’s Black Friday.”
• Reward Your Subscribers First – Give loyal customers early access, exclusive perks, or better discounts to strengthen retention. “Your subscribers are your highest LTV customers, treat them like VIPs during Black Friday.”
• Focus on Quality, Not Just Volume – One loyal subscriber is worth more than five deal-seekers who churn after a single order. “The real opportunity is converting accidental subscribers into engaged, long-term customers.”
• Test Everything Before the Rush – Audit your tech stack, flows, and checkout by going through the customer journey yourself. “Buy a product, sign up for your own emails—make sure everything is firing before Black Friday hits.”

Featured speakers

• 

  Chelsea Jones

  Sunny Road

• 

  Gabrielle San Nicola

  Churn Buster

• 

  Shannon O'Boyle

  Smartrr

• 

  Harry Willis

  Relo

• 

  Rory Jeffries

  Host

• 

  Vijay Khandekar

  Peel Insights

Partners