Delivering Trust: How to Turn Holiday Shoppers Into Loyal Customers
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November 25, 2025
30
Key Takeaways
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“The post-purchase experience matters just as much as checkout,” trust must be reinforced across the entire customer journey.
“If customers have to work to figure out how to buy, you lose trust,” clarity in PDP and checkout drives conversion.
“Holiday season is the perfect time to reward your existing customers,” loyal buyers should get early access or exclusive perks.
“Take a beat after the season and look at what converted,” holiday performance should guide Q1 retention strategy.
Featured speakers
Nicole Hutchinson
Senior Strategist @ Iamota
Will Jones
Co-founder @ SavedBy
Shannon O'Boyle
Director of Marketing @ Relay Commerce
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Partners
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Delivering Trust: How to Turn Holiday Shoppers Into Loyal Customers
November 25, 2025
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11 a.m. EST | 4 p.m. GMT | 5 p.m. CET
This holiday season, trust is the new conversion driver. Shoppers are flooded with offers, but the brands that win are the ones that make customers feel confident from checkout to delivery.
From crafting a seamless, conversion-ready experience, to reassuring customers their orders are protected, every touchpoint is an opportunity to build loyalty that lasts well beyond the holidays.
Join experts from Iamota, SavedBy and Relay Commerce as we unpack how to create a journey that converts first-time buyers into long-term advocates by delivering trust every step of the way.
Key Takeaways
“The post-purchase experience matters just as much as checkout,” trust must be reinforced across the entire customer journey.
“If customers have to work to figure out how to buy, you lose trust,” clarity in PDP and checkout drives conversion.
“Holiday season is the perfect time to reward your existing customers,” loyal buyers should get early access or exclusive perks.
“Take a beat after the season and look at what converted,” holiday performance should guide Q1 retention strategy.
Featured speakers
Nicole Hutchinson
Senior Strategist @ Iamota
Will Jones
Co-founder @ SavedBy
Shannon O'Boyle
Director of Marketing @ Relay Commerce
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Partners
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