Delivering Trust: How to Turn Holiday Shoppers Into Loyal Customers

Key Takeaways

• “The post-purchase experience matters just as much as checkout,” trust must be reinforced across the entire customer journey.
• “If customers have to work to figure out how to buy, you lose trust,” clarity in PDP and checkout drives conversion.
• “Holiday season is the perfect time to reward your existing customers,” loyal buyers should get early access or exclusive perks.
• “Take a beat after the season and look at what converted,” holiday performance should guide Q1 retention strategy.

Featured speakers

• 

  Nicole Hutchinson

  Senior Strategist @ Iamota

• 

  Will Jones

  Co-founder @ SavedBy

• 

  Shannon O'Boyle

  Director of Marketing @ Relay Commerce

Partners