Post-Purchase Experience to Boost Retention and Subscriptions

Key Takeaways

• Retention Over Acquisition – Focus on getting customers from first to second purchase to unlock higher LTV. “The cheapest customer to win is the one you’ve already acquired.”
• Data-Driven Reorder Timing – Use SKU data and purchase history to predict the perfect moment for reorders and subscriptions. “Once a customer buys 4+ times, you can predict order 5 with high accuracy.”
• Flexible Subscription Benefits – Highlight perks and allow subscribers to skip or adjust frequency to prevent churn. “Remind customers of the perks they’re getting—and give them flexibility.”
• Offline Touchpoints that Convert – Reach disengaged customers with handwritten-style notes or postcards. “Direct mail lifted repeat purchases by 22%.”

Featured speakers

• 

  Rory Jeffries

  Relo

• 

  Harry Willis

  Relo

• 

  Gabriel Loftus

  Paper Run

• 

  Casey Colligan

  Smartrr

• 

  Adrien Levinger

  FAV Solution

• 

  Vijay Khandekar

  Peel Insights

Partners