Retention Over Acquisition – Focus on getting customers from first to second purchase to unlock higher LTV. “The cheapest customer to win is the one you’ve already acquired.”

Data-Driven Reorder Timing – Use SKU data and purchase history to predict the perfect moment for reorders and subscriptions. “Once a customer buys 4+ times, you can predict order 5 with high accuracy.”

Flexible Subscription Benefits – Highlight perks and allow subscribers to skip or adjust frequency to prevent churn. “Remind customers of the perks they’re getting—and give them flexibility.”

Offline Touchpoints that Convert – Reach disengaged customers with handwritten-style notes or postcards. “Direct mail lifted repeat purchases by 22%.”