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DTC Lessons: Delivering real value with Bolt Digital

Each week, we're chatting to an expert in the eCommerce space to share their wisdom on building a resilient DTC brand in 2022 and beyond. If you've been following this series, you'll know we interview an industry leader for their thoughts on the current state of play.

That said, this week is a little different! We're (literally) handing the mic to Dan Mason, Head of Paid Media at Bolt Digital, whose written a poem (or could you call it a rap?!) about the importance of delivering value for consumers.


Take it away Dan…

I want value - a poem by Dan Mason

Value, value, value, value and you guessed it, more value.

I want value

Let’s face it,

I’m sick of wild claims,

big promises,

Unbelievable results,

I want more than a one night stand

I want value

Your product is sold in physical stores,

In online sellers,

In other companies stores,

The discount duplicated version,

The fake version,

If you want to me buy from your online store then I want value

I want value

How will it impact me,

How do I best use it,

How to get the most out of my purchase,

How to minimise wasted time,

I want value

I want product value,

I want post purchase value,

I want value in partnerships,

I want value in learning opportunities,

I want value in vegan recipe guides from a vegan chefs for vegan protein powder companies,

I want value

Value on investing in a worthwhile company,

Value in the future value of the company,

Value in the organic environmental nature of your business,

Value In not searching a million emails for that one in your junk with a unique code

I want value

Value in getting my purchase on time,

Value in quick delivery,

Value in adjusting subscriptions when I want,

Value In speaking to a person and not a robot when stuff goes wrong,

I want value

Value in a hand written note,

Value in knowing I wasn’t just on an introductory offer,

Value that my product recommendations are personalised,

If I buy female tops I don’t want mens shoes.

Thanks Dan, unbelievable stuff! Where can we hear more from yourself & Bolt Digital?

You can find out more about Bolt Digital via our website, and you can follow me on Linkedin.

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