DTC Lessons: Email & SMS Retention with Elliot Scott

Each week, we're chatting to an expert in the eCommerce space to share their wisdom on building a resilient DTC brand in 2022 and beyond. This week we're handing the mic to Elliot Scott, Founder at ElliotDigital.

Take it away Elliot…

Interview with Elliot Scott, Founder at ElliotDigital.

Let us know your role and what you do day to day.

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It’s a tough year for eCommerce. Which area should DTC brands be focusing their time and efforts towards, and why?

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At ElliotDigital you help leading brands to grow and scale. Can you give us 2 success stories with DTC brands. 

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You specialize in email & SMS marketing- what piece of advice would you give to DTC brands who want to improve their retention? 

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What are the biggest trends you’re seeing right now in DTC retention? Which of these should brands jump on, and which should they avoid?

If you could tell DTC brands to stop making one mistake, what would it be?

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Complete the sentence: DTC brands that survive and thrive in 2022 will ____.

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Who are 3 people in the eCommerce ecosystem you look up to and recommend everyone should follow?

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Thanks Elliot! Where can we hear more from yourself & ElliotDigital?

You can find out more about us via the website, and you can follow me on Linkedin.