Each week, we're chatting to an expert in the eCommerce space to share their wisdom on building a resilient DTC brand in 2022 and beyond. This week we're handing the mic to Isaiah Bollinger, CEO at Trellis. Trellis are a full service digital agency combining expertise in marketing & web design with data driven strategies to traffic, engagement & conversion for DTC merchants.
Take it away Isaiah…
CEO of Trellis! I work with the leaders of Trellis to become the best eCommerce agency possible.
I believe they should be focusing on unit economics. Maximizing margins on their cost of goods, logistics costs, operations costs, software costs, marketing costs etc. Now is the time to get hyper-efficient and cut wasteful spending. Many things can be automated and improved so that you can invest more in better customer experience.
One of our clients Maiden Home had significant trouble with the complexity of their business and making that work online. They had two agencies that made the process disjointed and difficult to scale. By consolidating all efforts to Trellis, they were able to get far more done and scale the website and back office systems to reach new heights.
Another client, SusieCakes, had a complex vision to get same-day delivery to their customers. Trellis helped them with a phased approach to migrate to a better platform in phase 1, improve the user experience in phase 2, and is currently improving operations in phase 3!
The number one thing that will help improve conversion rates is to make your shipping far more transparent and cost-effective to the end user. So, for instance, show delivery dates and multiple options, and make the entire logistics journey far more clear from start to finish in terms of product page level updates to post checkout confirmation emails.
I think the DTC brands that are embracing first-party data are winning. Meaning they are getting email sign-ups, SMS, account sign-ups, quiz data, and much more actually to get to know their customers. They can then use this data to be much more personalized and thoughtful.
.... “Balance their merchandising efforts with thoughtful marketing and user experience backed by efficient operations.”
You can find out more about Trellis via our website, and you can follow me on Linkedin!
Our checklist includes tactics to drive more revenue from existing customers.